Program Possibilities . . .

Service Excellence – Relationship Marketing

Excellent customer service, whether business-to-customer or business-to-business, boils down to developing meaningful relationships. Begin by actively paying attention to your customer’s needs and wants, attentively listening, and learning to speak their language. If you don’t understanding your customer and their changing needs, how can you communicate the ways in which your product or service adds value to their lives? Start by defining what a healthy relationship looks like – one that leads to repeat business and lasting returns for both you and your customer.

OUTCOMES:

• Practice speaking the customer’s language
• Recognize mental models and ladders of Inference
• Learn how to observe and listen to behavior
• Transfer learning to all relationships

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Service Excellence – Relationship Marketing
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